Bringing Biba Back

Daisy Lowe represents the modern day Biba girl.

Summer 2010 saw the revival of the popular 60s and 70s brand, Biba after British department store, House of Fraser, aquired the license in November 2009.
The label was originally created by designer Barbara Hulanicki in 1964 and was sadly forced to close its ornate, gold lattice-work doors in 1975, after 11 years of selling decadent yet affordable fashion.

Brit-It model Daisy Lowe was chosen to be the face of the brand for it's much awaited re-launch . Advertising agency, Harriman Steel were commisioned to create images that respected the heritage of the iconic brand whilst givng a modern twist to the campaign. Complete Ltd created the artwork for all print and online applications that were used throughout the campaign which generated much publicity for both the brand, store and model.

Biba advertising campaign from 1974 shot by photographer, James Wedge