A Piece Of The Colette Cool Comes To Complete

Hip and happening Parisien boutique, Colette is the world renowned go-to destination for unique and hard-to-find fashion and lifestyle labels and products. As well as stocking and selling some of the world's most prestigious fashion pieces, its also captivates it's customer's attention with regular on-site exhibititions, collaborating with artists and photographers with the coolest of credentials.

Book One Cover Art by artist, Chris Levine with the creative help of Warren du Preez and Nick Thornton Jones.

When the art director/photographers, Warren du Preez and Nick Thornton were commisioned to work with the artist Chris Levine for an exhibtion at Colette, they looked no further than to choose Complete to manage and print  their optics, LED and light imagery for The Book One project .

Respecting the high level of creativity that both the artist and designers had placed into the imagery, Complete produced an end product that was highly professional, so much so, that McNaughtons awarded Complete the prestigious Print Review Prize of that year.  

Bringing Biba Back

Daisy Lowe represents the modern day Biba girl.

Summer 2010 saw the revival of the popular 60s and 70s brand, Biba after British department store, House of Fraser, aquired the license in November 2009.
The label was originally created by designer Barbara Hulanicki in 1964 and was sadly forced to close its ornate, gold lattice-work doors in 1975, after 11 years of selling decadent yet affordable fashion.

Brit-It model Daisy Lowe was chosen to be the face of the brand for it's much awaited re-launch . Advertising agency, Harriman Steel were commisioned to create images that respected the heritage of the iconic brand whilst givng a modern twist to the campaign. Complete Ltd created the artwork for all print and online applications that were used throughout the campaign which generated much publicity for both the brand, store and model.

Biba advertising campaign from 1974 shot by photographer, James Wedge

Retouching The Stairway To Heaven

Hoisery brand Pretty Polly has had a history of iconic advertising and for their use of famous faces to promote their legwear brand over the years. And yet, they still managed to pull out all of the stops, when five years ago they used a then almost unknown Polish model, Anna Torkarska, to be the face and more importantly, the legs of their literally traffic stopping advertising campaign.
A specially commisioned, record breaking 64ft billboard was erected on London's M4 motorway near the Chiswick roundabout, which relieved approximately the 10 minutes of boredom that can ensue whilst trying to cross this busy stretch of road.
London based PR agency, Exposure was given the task of finding the content and fame to push the campaign, whilst here at Complete Ltd we were commisioned to re-touch the supermodel's legs to perfection - its a tough job, but someone's got to do it.